Architecture
BIO
Hello!
I’m Reggie and I'm a Director of Brand Creative at Nike GC, leading work at the intersection of basketball, culture, and storytelling across Greater China.
With over 21 years of experience across North and South Asia, Asia-Pacific, Australia, and New Zealand, I’ve had the privilege of shaping creative for some of the world’s most iconic brands, including Apple, Adidas, Singapore Airlines, Standard Chartered, Mastercard, KFC, Pernod Ricard, and Modelo Corona.
Before Nike, I was a Creative Director at TBWA\Media Arts Lab Singapore, Apple’s bespoke global agency. In 2014, I helped establish the APAC regional hub—growing it from a team of 6 to over 80—while leading both locally driven campaigns and regional adaptations of global work.
I’m passionate about building ideas that resonate culturally and emotionally, and about growing teams that push creative standards forward.
Outside of work, I play in indie bands in Manila, shoot and teach analog photography, and host photo walks. I'm always open to collaborating, making something new, or simply connecting.