Architecture
BIO
Hello!
I’m Reggie and I'm a Director for Brand Creative at Nike Greater China, leading work at the intersection of basketball, culture, and storytelling.
With over 21 years of experience across North and South Asia, Asia-Pacific, Australia, and New Zealand, I’ve had the privilege of shaping creative for some of the world’s most iconic brands, including Nike, Apple, Singapore Airlines, Standard Chartered, Mastercard, KFC, Pernod Ricard, Modelo Corona, and Adidas.
Before Nike, I was a Creative Director at TBWA\Media Arts Lab Singapore, Apple’s bespoke global agency. In 2014, I helped establish the APAC regional hub—growing it from a team of 6 to over 80—while leading both campaign origination and regional adaptations of global work.
I’m passionate about building ideas that resonate culturally and emotionally, growing my teams and pushing creative standards across the work.
Outside of my 9-5, I play in indie bands in Manila, shoot and teach analog photography, and host photo walks. I'm always open to collaborating, making something new, or simply connecting.