Architecture
The Otherworldly Advantage
What if Nike’s most radical experiments - those that have remained invisible to the public, tested on athletes, buried in code names and prototypes within Nike’s top secret testing facility are finally revealed?
The GT Series campaign leaks Nike’s biggest basketball innovation secrets. Our audience is introduced to our classified testing facility where otherworldly innovation is developed and pushed to the limit.
Using confidential footage and photo evidences, we build curiosity and fuel conspiracy around the existence of the testing facility and the dangerous innovation within.
AJ 30's
Campaign launches with a film featuring 2026 #1 Draft pick AJ Dybantsa as the GT Future test subject. Using AJ's socials, we set out to leak the new GT Future's tech and was subsequently adopted in Nike global Channels.
Second wave of leaks came from WNBA star Paige Bueckers and the Thompson twins. This time bringing GT Cut 4 into the spotlight.
Thompson Twins
Paige Bueckers 24's
As athlete footages are leaked, we posted innovation motion assets as a way to reveal the tech behind the footwear
GT Future
GT Cut 4
